
There are several things—unique and wonderful—that I think of when I think of my new home in Concord. While I’ve only lived here for five and a half months, I’ve maintained these thoughts over years of visiting the area. These markers distinguish Concord from any number of other places in North Carolina, the United States, and even the world.
What are these distinctions, you ask? Well, first, and perhaps most obviously, is the Charlotte Motor Speedway and the NASCAR culture that accompanies it. (Yes, I realize that the culture existed before the speedway, but the speedway is RIGHT THERE. You really can’t miss it.) The second significant landmark is the Cabarrus Creamery. (Chocolate Chip Cookie Dough is so good I can almost detect the texture of the sugar in the ice cream. Wow!) The third one, however, is the reason for this post today. The third landmark that sets Concord apart from most other cities is the S&D Coffee plant.
This morning, as I exited my car in the church parking lot, I smelled it. There aren’t many smells as wonderful and delightful as roasting coffee. If it wasn’t sprinkling when I got out, I would have been tempted to just stand there and breathe it in. I can’t even really describe the way that it smells—Earthy? Subtle? Eye-opening? Rich?—but it is one of those smells that soothes and excites, all at the same time. I’m amazed that the coffee smell blankets almost all of Concord.
As I reflect on its pungency, I’m reminded of 2 Corinthians 2:14-16 (ESV):
But thanks be to God, who in Christ always leads us in triumphal procession, and
through us spreads the fragrance of the knowledge of him everywhere. For we are
the aroma of Christ to God among those who are being saved and among those
who are perishing, to one a fragrance from death to death, to the other a fragrance
from life to life. Who is sufficient for these things?

